What's New

Whether you’re riding with gold for Team Cormier or blue for Team Sonnen, the TUF 33 collection is the perfect way to gear up for the premier of the show.
UFC Store

Gear Up for TUF 33: Team Cormier vs Team Sonnen

Rep Your Squad at UFC Store!

Card Collectors Sweeps contest
UFC Store

UFC Card Collectors Sweeps Now Live

Win 2024 Topps UFC Hobby Boxes – Enter Now!

UFC collectible punching bag action figures
Licensed

UFC Collectible Punching Bags Land in Walmart

Must-Have Mystery Figures for UFC Fans!
UFC Store

UFC 315 Montreal Collection Now Live

Gear up for UFC 315 at UFC Store!

Valentina Shevchenko Venum Fight Kit
Licensed

Valentina Shevchenko’s UFC Unrivaled Fight Kit Rev…

Check Out the Flyweight Champ’s Custom Fight Kit to be Worn at UFC 315!

Cub Swanson, Chael Sonnen, Dustin Poirier and José Aldo
EA Sports

EA SPORTS UFC 5 Content Update | May 2025

The Continuation of the WEC Alter Egos Collection is Now Live in UFC 5 Ahead of UFC 315